Estimated Net Worth (2025): $7–8 Million
Disclaimer: Net worth figures are estimates and can fluctuate over time due to earnings, investments, and market changes.
James Burton “JB” Mauney is a legend in professional bull riding. Known for his fearless rides and record-breaking career, Mauney has not only become a household name in rodeo but also built significant wealth.
As of 2025, his estimated net worth is around $7–8 million, driven by prize money, sponsorship deals, merchandise, investments, and coaching roles.
This article provides a detailed look at JB Mauney’s net worth, how it is calculated, main sources of income, historical growth, and why his wealth fluctuates.
What Is Net Worth?
Net worth is the total value of an individual’s assets minus their liabilities. For professional athletes like JB Mauney, this includes:
- Earnings from competitions
- Sponsorships and endorsements
- Merchandise and personal brand income
- Investments (real estate, businesses, stocks)
- Coaching and post-retirement roles
Net worth is an estimate of wealth at a given time and can change frequently depending on contracts, investments, and expenses.
JB Mauney Estimated Net Worth 2025
| Year | Estimated Net Worth | Primary Source |
|---|---|---|
| 2025 | $7–8 Million | PBR earnings, endorsements, merchandise, investments |
Note: These figures are estimates from credible sources and may change over time.
Main Sources of JB Mauney’s Wealth
1. Professional Bull Riding Earnings
- Over $7.4 million in official PBR prize money
- Two-time PBR World Champion (2013, 2015)
- Performance-based income: earnings depend on event results
2. Sponsorships & Endorsements
Mauney has partnerships with major brands, including:
- Monster Energy
- Wrangler
- YETI
- Ariat
- Resistol
Sponsorships include promotional appearances, social media campaigns, and media exposure.
3. Merchandise & Personal Brand
- Cowboy gear, t-shirts, and hats
- Appearances at rodeo expos and clinics
- Media interviews and features
4. Investments & Real Estate
- Ranch property in Texas
- Land and small business ventures related to bull riding
- Asset appreciation contributes to long-term wealth
5. Coaching & Post-Retirement Income
- Head coach of the Oklahoma Wildcatters PBR Team
- Mentorship programs for aspiring riders
- Ownership stakes in rodeo-related businesses
Historical Growth of Net Worth
| Career Stage | Net Worth Trend |
|---|---|
| Early Career | Earnings from PBR events and local sponsorships |
| Mid-Career (2013–2015) | Major championships and lucrative endorsements |
| Late Career | Continued competition earnings and brand expansion |
| Post-Retirement | Real estate, coaching, and merchandise income |
JB Mauney’s wealth grew steadily, making him one of the highest-earning athletes in professional bull riding history.
Why JB Mauney’s Net Worth Changes
Net worth is not static and can fluctuate due to:
- Competition winnings and bonuses
- Sponsorship deals and their terms
- Real estate and investment market changes
- Merchandise sales performance
- Personal expenses and taxes
Global Relevance of JB Mauney’s Wealth
While bull riding is a niche sport outside the U.S., Mauney’s financial story is globally interesting because it demonstrates:
- How niche sports can generate real wealth
- The importance of personal branding and sponsorships
- Business diversification beyond athletic performance
FAQ — Voice Search & Featured Snippets Ready
1. What is JB Mauney’s net worth in 2025?
Estimated at $7–8 million, from competition earnings, endorsements, merchandise, and investments.
2. How much has JB Mauney earned from bull riding?
He has earned over $7.4 million in official PBR competition prize money.
3. What are the main sources of JB Mauney’s income?
Competition earnings, sponsorships, merchandise sales, real estate, ranch operations, and coaching roles.
4. Is JB Mauney retired?
Yes. He retired from full-time competition in 2023 and now focuses on coaching and business ventures.
5. Why does JB Mauney’s net worth fluctuate?
It changes with new earnings, sponsorship deals, investment performance, and personal expenses.
Conclusion
JB Mauney’s net worth of $7–8 million reflects his extraordinary career and smart financial management.
From championship wins and sponsorships to merchandise and coaching, Mauney has built a diverse portfolio that continues to generate income.
His financial journey is a testament to the business opportunities available to elite athletes in niche sports.
